Succession
Succession planning for a Texas family business
A business that has been in a family for a generation, or built with a partner over twenty years, raises a question that a purely third-party sale does not: who should own this next, and does that person want the job, have the money, or both? Succession planning is the work of answering that question before circumstances answer it for you.
This page covers the two broad paths — keeping the business inside the family or ownership group, or selling it to an outside buyer — and the planning that either one requires.
Family or management transfer, versus a third-party sale
Passing the business to a child, a longtime manager, or a group of key employees keeps the culture and the name in place, and it is often what an owner wants emotionally. It is also, in most cases, a different financial transaction than a sale to an outside buyer. The successor frequently cannot pay full market price in cash, so the transfer is financed over time by the seller, funded by future profits, or structured with a lower up-front price in exchange for other considerations, such as the outgoing owner retaining a smaller stake or a consulting role.
A sale to an outside, unrelated buyer is usually the more straightforward transaction financially. The buyer is bringing outside capital, often through SBA financing, and the price reflects what that market will bear, established through the same process described on how to sell a business in Texas.
Why an internal transfer usually pays less and takes longer
This surprises some owners, but it holds up in practice: a family member or manager rarely has the personal capital or borrowing capacity that an outside buyer or private equity group brings, so the price has to fit what the successor can realistically pay and finance. The terms often stretch over years rather than closing in a lump sum, and the outgoing owner carries more of the risk during that period than they would in a cash sale.
None of that makes an internal transfer a poor choice. For many owners, keeping the business in the family is worth a lower price and a longer runway. It only becomes a problem when the owner expects an internal transfer to produce the same proceeds, on the same schedule, as a sale to an outside buyer, and plans their retirement around that expectation.
Partner buyouts and buy-sell agreements
Where a business has two or more owners, succession planning often centers on what happens when one partner wants out, retires, becomes disabled, or dies. A buy-sell agreement is meant to answer that in advance — who has the right or obligation to buy, at what price or by what method, and how it gets funded, frequently through life insurance for the death scenario. Many agreements are written once, at formation, and never revisited, which means the pricing formula inside them can be years out of date by the time it is actually needed.
We are regularly asked to provide an Opinion of Value specifically to support or update a buy-sell agreement, or to help resolve a partner buyout where the parties cannot agree on a number themselves. An independent, market-based figure tends to settle those conversations faster than continued negotiation between the partners directly.
What is your business worth?
Find out with a Broker Opinion of Value — no fee, no obligation to list, no engagement letter. We ask for a short intake first so the number is worth having. Businesses under $100,000 in Seller's Discretionary Earnings, and businesses with less than five years of documented history, are more difficult to sell and to finance, and we will tell you that early rather than late.
What happens with no plan at all
The absence of a succession plan does not mean nothing happens — it means the outcome is decided by events instead of by the owner. A sudden death or disability with no plan in place can leave a business without clear authority to sign checks or make decisions, force a rushed sale at a discount, or push family members into a partnership they never agreed to. Employees and customers notice the uncertainty quickly, and value can erode in the months that follow, well before anyone has decided what should happen next.
This is one of the reasons succession planning belongs in the same conversation as exit planning, even for owners who are not close to retirement. A basic plan, even an imperfect one, is worth more than the absence of one.
When you need an Opinion of Value even without a sale
A Broker Opinion of Value is not only for owners who are listing their business. It belongs in estate planning conversations, in updating a buy-sell agreement, in setting a fair price for a partner buyout, and in simply knowing where things stand before a family conversation about the future. The process is the same one described on what is my business worth, built from your adjusted earnings and how the market currently prices businesses like yours.
For anything touching estate value, gift tax, or the legal structure of a transfer to family, that work belongs with your CPA and an attorney experienced in succession matters. We provide the market-based Opinion of Value; we do not draft agreements or advise on tax treatment, and we will say so directly if a question in front of us needs one of them instead.
Common questions
Questions owners ask us
- Is a sale to family always cheaper than a sale to an outside buyer?
- Usually the price is lower and the terms are more forgiving, but not always. It depends on what the family member can actually pay or finance, and on what the current owner is willing to accept in exchange for keeping the business in the family. Both directions are legitimate; they should just be chosen with eyes open.
- We already have a buy-sell agreement. Do we still need a valuation?
- Most buy-sell agreements need a current valuation to actually work. An outdated formula or a figure fixed years ago rarely reflects what the business is worth today, and that mismatch is where partner disputes usually start.
- Can you help structure a transfer to my children?
- We can provide the Opinion of Value the transfer should be based on and speak to what a comparable outside sale would look like. The tax and legal structure of a family transfer — gifting, installment sales, trusts — needs to be built by your CPA and an attorney experienced in that area.
- What if none of the partners agree on what the business is worth?
- That disagreement is common and is exactly what an independent Broker Opinion of Value is for. A number that comes from outside the ownership group, based on how the market actually prices businesses like yours, tends to move a stalled conversation forward.
