Process
How to sell a business in Texas
Most owners sell a business exactly once. There is no reason you would already know the order things happen in, and the not-knowing is part of what makes the whole idea feel heavier than it needs to. Selling a Texas business runs through a fairly fixed sequence of steps, and once you can see the whole sequence laid out, the size of it gets more manageable.
We have walked owners through this since 2002, in San Antonio, Austin, New Braunfels, Boerne and the surrounding Hill Country. Here is the process in the order it actually happens.
1. Valuation
Every sale starts with a realistic number. We build a Broker Opinion of Value from three years of tax returns, current internal financials and a conversation about how the business runs day to day. That number becomes the basis for the asking price and, later, for what a buyer's lender will support. The mechanics of that process are covered on what is my business worth and the Broker Opinion of Value.
2. Preparation
Before anything goes to market, we look at what would make a buyer or a lender nervous: messy books, undocumented owner dependence, a customer list that lives in your head instead of a spreadsheet. Some of this can be fixed in weeks. Some takes a year or two. See preparing your business for sale for the order we recommend tackling it in.
3. Confidential marketing
Your business is presented to the market as a blind profile — industry, geography, size and general characteristics, with nothing that identifies the company by name. Interested parties see enough to know whether to inquire, and nothing more, until they qualify.
4. NDA and buyer profile
A serious inquiry signs a non-disclosure agreement and completes a buyer profile before they see anything further. This step exists to filter out the curious from the capable, and it is the point at which we start forming a view of whether a buyer can actually close. The full mechanics of confidentiality are on confidential business sale.
5. The Confidential Business Review
Once a buyer is qualified, they receive the Confidential Business Review — the detailed package covering financial history, operations, staffing, facilities and the story of the business. This is the document most offers are built on, and getting it right takes real work up front.
6. Offers
Qualified buyers make offers, usually informally at first, so we can gauge seriousness and structure before either side spends time on paperwork. This is also where we learn who actually understands the business well enough to buy it.
7. Letter of intent
A written letter of intent sets out price, structure, timeline and the major terms both sides expect. It is not binding on price in the way a purchase agreement is, but it is the document that stops informal discussion and starts a real transaction, usually with an exclusivity period attached.
8. Due diligence
The buyer, often with their own CPA and attorney, verifies everything the Confidential Business Review represented: financials, contracts, leases, licenses, employee matters, equipment condition. This is the stage that most often surfaces surprises, which is exactly why the preparation step matters so much earlier in the process.
What is your business worth?
Find out with a Broker Opinion of Value — no fee, no obligation to list, no engagement letter. We ask for a short intake first so the number is worth having. Businesses under $100,000 in Seller's Discretionary Earnings, and businesses with less than five years of documented history, are more difficult to sell and to finance, and we will tell you that early rather than late.
9. Financing
Most buyers in the one to ten million dollar range finance the purchase, often through SBA 7(a) lending. The lender underwrites the business's adjusted earnings independently of the buyer's enthusiasm, and the deal has to make sense to them too. Details are on how buyers finance the purchase.
10. Closing
Attorneys for both sides finalize the purchase agreement, funds are transferred, and ownership changes hands. This is a legal step and your attorney's document, not ours; we coordinate the pieces around it but do not draft it.
11. Transition
Almost every deal includes a transition period where the seller trains the new owner, introduces key relationships, and steps back gradually rather than all at once. How long that lasts is negotiated as part of the letter of intent, and it matters more to a smooth outcome than owners usually expect going in.
The step owners underestimate is not the negotiation. It is how much of the business was quietly running through them, and how long it takes to hand that off well.
If you are trying to time this whole process against your own plans to step back, see selling a business before retirement and exit planning in San Antonio.
Common questions
Questions owners ask us
- How long does selling a business in Texas actually take?
- Plan on roughly twelve months from listing to closing. Some deals move faster and some take longer, but that is the realistic window from the day we go to market to the day funds change hands.
- Do I need a lawyer and a CPA, or is the broker enough?
- You need your own CPA and attorney. We run the sale process, the marketing and the negotiation, but the tax structuring and the legal documents are their work, not ours, and we will tell you plainly when a question belongs to them.
- Can I keep running the business while it is for sale?
- Yes, and you should. A business that visibly slips during the sale process worries buyers more than almost anything else. The marketing is confidential precisely so you can keep operating normally.
- What happens if the first offer falls through?
- It happens more often than owners expect, usually in financing or due diligence rather than at the letter of intent stage. We keep other qualified buyers in the pipeline so a failed deal is a delay, not a restart from zero.
